The shopping experience has changed almost beyond recognition when compared with what was once the only option for our parents or grandparents. Even as recently as the ‘60s, a typical Saturday morning would have been spent walking the streets of a city centre and calling successively at the grocer, the baker, the butcher, and the greengrocer, perhaps concluding with a visit to a favourite café for a snack. Today, not only are these facilities housed in covered centres, but most of one’s shopping can be done in a single, large store known as a supermarket. In practice, store racks have been largely responsible for this transformation.
Where once orders were placed with the shop’s owner or an assistant, who would then seek out the requested items and deliver them to the counter before accepting payment, the selection of items and delivery to the pay point is now undertaken by the customer. Rather than be required to trek along the highstreets, the majority of shoppers now choose to pass up and down a series of aisles, lined on either side by specially designed store racks. These structures display the available produce, allowing customers to transfer their selections to a handbasket or a trolley before proceeding to one of the checkouts to tender their payments.
Given the vast variety of goods and the choice of brands, the need to display them in a logical and readily visible manner is essential to the success of the transition to a self-service form of shopping. In addition, new products continue to be released at regular intervals and, together with promotional activities such as sales, bargain offers, and product launches, there is a need for a display system of store racks that can be re-arranged quickly at will to accommodate ongoing changes to a retailer’s display requirements.
Furthermore, because the items on sale in most of the larger retail outlets operating today are inclined to vary markedly in their size and shape, there is a need for a system that is sufficiently flexible to enable the owner to adjust it for these differences as easily as possible. At the same time, the system must also be designed to retain its stability, regardless of alterations to its configuration. To comply with all these requirements, the most effective choice for use as store racks is likely to be either rivet (boltless) or gondola shelving.
The former is the more economical option. With no need for additional bracing, it permits all-round access and can be decked with chipboard, plywood, or steel, as required. For a little extra, gondola shelving offers retailers the added convenience of a system that is quicker and simpler to install, uninstall, and re-configure than alternative products. The cantilevered construction renders frontal support beams unnecessary and means that a single support assembly is able to accommodate a set of store racks on each of its sides. Also, the closely spaced and continuous row of slots in the supports offers far greater flexibility in the vertical positioning of individual shelves.
Retail stores experience heavy usage, so durability is a must for shop fittings, a quality for which products from Krost Shelving & Racking have been known for over five decades.