While the retail industry has grown to become the lifeblood of even the smallest towns, some retail outlets are invariably more successful than others. Their superior performance, however, is not always, as one might imagine, due to competitive pricing or the superior quality of their merchandise. In practice, the layout of a store and, particularly, its use of display racks can play quite a significant role in determining its sales volumes and so, ultimately, its success as a business.
For any shop, whether it is a vast out-of-town hypermarket, a modest hardware shop, or a corner café in the suburbs, the available space and how it is utilised can be crucial. The less space available, the more care needs to be taken to ensure that it is used as effectively as possible. Not only may it be necessary to provide storage for several hundred or even thousands of different product lines, the storage facility must also be able to display these products clearly and in a manner that makes them easily accessible to customers. Choosing store racks and shelves designed to meet these requirements is, therefore, a task that needs to be undertaken with care.
An arrangement forming a series of parallel aisles has been shown to be a particularly effective layout, as it tends to encourage customers to circulate. In doing so, they become more likely to make unplanned purchases on impulse instead of just sticking to their shopping lists. It is fairly simple to create this type of layout with a combination of wall-mounted and free-standing units that will ensure no potential storage space is wasted, while it will also provide the versatility that is necessary to accommodate products of different shapes and sizes.
Take the case of a hardware store. Wall-mounted racks could offer an ideal storage and display option when fitted with rods. These could, for example, be used for hanging items such as garden tools. Including a solid base could serve to accommodate a range of paints in cans of varying size. Fitted with a pegboard backing, these units could also work well for smaller items such as packets of screws, nuts, bolts, and nails, while in an outlet adjoining a filling station, the pegboard backing and rods could instead be used to display packets of sweets.
For a retail outlet, shelving will generally be the better choice for the freestanding units. When mounted back-to-back, no backing is required, enabling the gondola variety to combine good visibility with easy access. If you have goods to store or sell, a full range of racks and shelves is available from Krost.